As we grow our businesses, it’s easy to overlook the essential adjustments that truly matter to our clients. Whether you operate an online shop or a physical storefront, implementing these straightforward tips will create a smoother, clearer, and more enjoyable experience for your customers. We all know that when people understand exactly what they’re getting and when they can get it, they’re far more likely to make a purchase!
Building on our recent discussion about the importance of clear communication as the key to enhancing customer experience, this week, we’re diving into actionable quick fixes that can lead to significant wins for your business in just 7 days.
Day 1: Update Your Shop Info
Start by revisiting your tagline, motto, and list of offerings. Make sure they’re still aligned with your brand and what you currently sell. If your online bio still talks about handcrafted ceramics, but you’ve shifted to a ceramic candle business, it’s time for an update! Clear and current information sets the stage for a better customer experience right from the start.
Pro tip: If you’ve got a killer tagline or a mission statement, make it visible on your homepage. Let your customers feel that vibe the moment they land on your site.
Day 2: Refresh Your Offerings
Check your products or service listings. For a fitness studio, check to see if all your class descriptions match what you’re actually offering.
I once showed up to a class where I was supposed to bring a workout mat, but it
wasn’t mentioned in the description and I felt unprepared and a bit out of place. Don't allow this to happen to your clients. They want to feel comfortable and prepared when they walk in the door. The same goes for retail stores—are your listed products accurate? Remove offerings that are outdated or underperforming. Need help deciding what stays and what goes? Check out our blog on maximizing profits.
Real Talk: You can't sell what people don't know you have! List your products online and make it clear in your store.
Day 3: Make Your Hours Clear
If you’ve got a physical location, make sure your operating hours are consistent across your website, Google business profile, and any other third-party listings. There’s nothing more frustrating for a customer than showing up to a locked door. Update these hours, and maybe even highlight any special holiday schedules in advance.
Picture this: It’s a Saturday morning, and someone’s craving a coffee from your biz. They check your hours online, and everything looks good. But when they arrive, the sign on the door says you’re closed. Guess who’s heading to your competitor instead? Don’t let that happen to you.
Day 4: Add Clear Calls to Action (CTAs)
You’ve updated your info, offerings, and hours, now make sure your customers know how to buy from you! Use clear and consistent CTAs like “Book Now,” “Shop Now,” or “Join Us.” These little buttons can make a massive difference in getting people from browsing to buying. Bonus points if your CTA buttons stand out visually.
Day 5: Streamline Your Checkout Process
For e-commerce shops, this is huge. How many times have you been ready to buy something online, only to be hit with a checkout process that feels like an Olympic marathon? Reduce the number of steps, offer guest checkout, and ensure your payment options are smooth and varied. The easier it is for customers to pay, the more likely they are to convert.
Insider Tip: If necessary, add a progress bar to show how close they are to completing their purchase.
Day 6: Engage with Your Community
Whether you’re on social media, sending out newsletters, or hosting in-store
events, be sure to engage. Show off what’s new, share behind-the-scenes moments, or highlight customer stories. People love connecting with a brand that feels human.
Example: A local bookstore I frequent often shares photos of their staff’s favorite picks on Instagram. Simple, but it’s a reminder to stop by and grab a recommendation from someone I trust.
Day 7: Ask for Feedback & Make it Easy
Finally, if you want to improve your customer experience, ask your customers how you can do better. Send out a quick survey, or even better, have a feedback form on your website where they can drop their thoughts at any time. Let them know their opinion matters, and be prepared to act on it.
You did it! You're done!
Keeping things updated and transparent may seem basic, but it’s often overlooked. Take a little time each day this week to implement these steps, and you’ll see a noticeable boost in customer satisfaction. Plus, once these updates are done, they’re easy to maintain!
At July House, we’re here to help you grow, connect, and achieve success. Book a audit with us and let’s get started on your journey to greatness!
Until next time, keep growing. 🌟
-America
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